Replacing a site that had remained unchanged for over five years
Ravaliso had a site over five years old that had not evolved since it went online. The presentation no longer adequately reflected the facade renovation company's expertise, its projects, or the areas in which its teams operate.The redesign first had to put trust at the heart of the journey. A prospect discovering the company online must quickly understand the services offered, see concrete achievements, and check that their building site is located in the area covered by Ravaliso.The new site adopts a clean design that gives pride of place to images of building sites. The projects are not just for decoration: they make the company's skills visible and give the visitor concrete references before making contact.From the home page, service areas are clearly presented. This information immediately answers an essential prospect question and improves the user experience by avoiding a journey when the project is outside the sector.Ravaliso's Google Business Profile is connected to the site. When a new review is published on Google, it automatically joins the showcase without requiring the company to enter it a second time.This synchronisation keeps the social proof up to date and brings customer feedback closer to the pages presenting the services. Visitors can thus compare the site's promises with recent experiences.The forms adapt to the type of project selected. They request the information useful for the site concerned instead of imposing a generic form on all visitors.Ravaliso thus receives better-qualified requests by email and has more context to prepare its response. The site facilitates the initial exchange without stating a volume of quotes or a gain in visibility that has not yet been measured.Every month, an agent analyses the SEO performance of the previous month as well as the search terms observed. Based on this data, it proposes around ten article themes related to the business, prospect questions, and Ravaliso's local visibility.The client selects two or three subjects. The corresponding articles are then generated as drafts, and then proofread and corrected in the back-office. Ravaliso retains control over the content, completes the texts with its project images, and decides on publication.This workflow combines automation and human validation. The editorial contribution, which would have required several hours per month, is reduced to approximately one hour monthly without taking away the client's control of their content.The new showcase site went online in June 2026 after two weeks of construction. It now combines a clear presentation of expertise, a portfolio of projects, visible service areas, synchronised Google reviews, contextualised forms, and monthly SEO editorial monitoring.The first qualitative effects are already identifiable in the precision of the requests received by email and in the time required for editorial contribution. The available data does not yet allow for a reliable figure for visibility or quote volume: these results can be documented when there is sufficient hindsight.
